If there is one clear way to underestimate the value of core values…or to devalue them altogether…it’s by seeing them primarily as your insurance policy to prevent bad things from happening. There is no question that core values (personal and organizational) can prevent bad things from happening. However, seeing core values in this light reduces them to another exercise in compliance, and minimizes them to a set of rules telling us how we are to behave.
It’s hard to see a lot of value in a list of values when they are treated like terms in an insurance policy. The significantly greater value awaits within all the upside potential that core values have to offer. The bottom-line truth is neither personal nor organizational values get you anything. In fact, they don’t give you anything either. What they will do, in amazing ways, is give back all that you have given them … and more. It is there, and only there, you find the greatest value in core values.
What is a specific example of where you have seen a core value give back to you what you have given to that value? Share it with us below!